I Have Opinions…Magnets vs Mandates 

The ongoing RTW dilemma:

Are you a fan of Brene Brown? I am a huge fan; I feel like I know her. She launched two podcasts during the pandemic: Dare to Lead & Unlocking Us. Both were EXCELLENT! Somewhere in early 2023, Brene wrapped it up. Oh how I missed her twice weekly truth bombs and words of wisdom, sometimes I felt lost without her. I frequently Google, “what’s Brene Brown doing?” and “where is Brene Brown” (not sure if that’s pathetic or not; but her weekly insights positively impacted me). In any case, a couple of weeks ago, Brene announced she was back and on Thursday, January 25, 2024, Adam Grant hosted an Instagram Live and Brene was his guest. I imagine you are familiar with Adam Grant, but if you aren’t, check him out – he’s brilliant.

During the Instagram Live, Adam and Brene discussed the remote work/in-the-office dilemma that many organizations are currently facing. I know folks who go in twice a week – that seems to work for them. My prior employer was 100% fully remote – pre-pandemic, we had an extraordinary culture. The pandemic didn’t greatly impact how we interacted internally. I’ve spoken to some of my friends in financial services, their organizations require 4 days in the office. What’s the right answer?

During the Instagram Live podcast, Adam and Brene talked about intentionally – I think that’s the critical piece. Employees do not want to go into an office that resembles a dystopian movie – with the “services” that were offered pre-pandemic limited or worse yet, non-existent. If employers are going to require employees to be on-site (and I’m not saying it’s a bad idea). I’m just saying, employers must make it worth the employees’ time and commute. Show the employees you want them there. Ensure the cafeteria is fully operational and staffed with the same great meals (maybe even better) than pre-COVID. If, for some reason, this isn’t possible, be creative – invite food trucks to come a few days a week. The gym should be open, with classes/trainers – whatever was offered before March 2020. I previously worked for an organization that offered the services of a mobile dentist. As a special relaxation treat, this organization offered a “Pause for Paws” program – dogs from the local shelter would visit once a quarter (there is scientific evidence form Johns Hopkins that shows playing with a dog for ten minutes reduces stress levels). Employee services that were in place BC (BEFORE COVID) should be reinstated on days employees are required in the office. I can hear some of you saying – “the days in the office should be for work, not playing with a dog for 10 minutes – they can do that on the days they work from home”. Yes, maybe you are correct. However, consider this – when you have someone visit your home, don’t you want to make them feel comfortable and welcome? Don’t you have their favorite beverage on hand or make sure the house is clean and smells nice? If your desire is to get people out of their pajama bottoms and into the office, make it an inviting experience. At a minimum provide the services you offered before. Curating a positive experience for employees is a sign of respect and appreciation.

I’m a fan of the concept, “offer a magnet, not a mandate” as FORTUNE recently showcased in an article about Neiman Marcus Group’s progressive RTW philosophy. Keep in mind, this may need spending some money. Consider hosting happy hours in the office. It doesn’t have to be crazy – just some wine/beer and apps for a couple of hours. Not interested in spending money on booze and food? That’s ok! Make it a weekly health activity like some sort of group fitness (running, a yoga class). Still doesn’t tickle your fancy, host a service event – pack some backpacks for the local homeless shelter or for under-served children. Neiman’s is focused on creating a collaboration space that brings employees together in a convivial environment. The goal is re-establishing a sense of community by going to the office. People will go – for a REASON – make it worth their while. Remember, if you invite someone to your house, you make sure the house is clean and smells nice.

And for those of you who prefer WFH, for the love of all that is holy, go on camera! It really makes a difference. It’s impossible to create a “culture” with an empty square.

I have opinions  and ideas – but no answers. Whattya think?